How Clickbait is Destroying Journalism

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Clickbaits have existed for centuries. Those Victorian magazines had clickbaits and, now, we have our own version of online clickbaits. Publishing web articles with the right kind of clickbait headlines would earn you millions of dollars. However, Journalism professors and ethical players in the publishing and media industry agree that clickbaits are destroying journalism. Well, … Read more…

Is Clickbait Dead or Stronger than Ever?

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Facebook has promised to eliminate fake news, which most of them are presented with “clickbait” headlines. Google has also tightened up their paid ads to improve the overall online experience, which aims at reducing clickbaits significantly. Such movement is a notable reaction as millions of readers have been cheated by misleading headlines, and the Internet giants … Read more…

Top 7 Essential Content Marketing Tools You Need in 2017

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Content marketing has arrived in an era where automation plays a major role in its success. It continues to change rapidly due to the ever-evolving consumer demands, new technologies, and other cultural and business trends. With the right automation tools, changes can be tracked immediately; thus content can be created to suit the new trends … Read more…

How to Make Content Viral in Post-Clickbait Era

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While journalism professors teach objectivity and ethics at J-schools, many bloggers, content marketers, and citizen journalists depend on emotional content and click baits to increase traffic. While objectivity in reporting is the heart of credible journalism and being ethical is the soul, articles with such characteristics hardly get viral. Clickbait titles often work better in … Read more…

11 Indispensable Strategies and Tools for Creating Viral Content

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If you own a social media account, like Facebook or Twitter, you probably have shared or received viral contents. A piece of content is considered “viral” when it has been shared thousands or even millions of times. Some viral pieces are lengthy and authoritative, while others are short, sweet, and succinct. Either way, they are … Read more…