Which one comes first: creating viral content so you can become an influencer or because you’re an influencer so your content can go viral? Well, it’s a chicken-and-egg question, and it’s not that simple to answer.
I can only guess that since you’re reading this article, most likely you’re not an influencer yet, or perhaps you’re a “micro influencer” with only a few hundred or a few thousand social media followers. You either want to become a big influencer or create viral content. That, I got.
Regardless your actual motivation, it’s awesome to create your own viral content. To begin with, you’d need some “viral materials.”
Just like baking a cake, you’d need some fresh ingredients: flour, milk, cream, egg, and water. Add some vanilla, chocolate, and food coloring for extra flavor and style. Once the cake is ready, I bet it will “go viral” really quickly. Just put it on the dinner table, it’d be consumed by family members in just a few minutes.
What are “viral materials” anyway? What are curated materials and where can you find them? How can you implement them in your content for a viral effect?
1. First things first, let’s discuss how viral content can make you an influencer
Once a piece of content goes viral, your byline and bio will be exposed to thousands or, even, millions of people. Naturally, you’ll be known to all who read the article or view the image or video. The more often your contents go viral, the more your profile will be exposed.
The Kardashians are a good example of what huge influencers look like. They created a reality TV show, which made them celebrities. The show went viral and gained them tens of millions of social media followers. Thus, any piece of content they send out to the world is likely to go viral. And the more viral content they churn out, the bigger influencer they become.
2. “Viral materials” are elements that can make your content viral
A piece of content must have a single clear message, easy to understand, useful, and evoke emotions. Both the accompanying texts and images must have these characteristics. And the stronger they are, the better.
Use positive emotions whenever possible, like awe, excitement, wonder, surprise, admiration, laughter, happiness, joy, hope, love, pride, and gratitude. Use an angle that allows you to include those emotions. However, for lesser-know health issues, for instance, using fear might create virality.
3. What are curated materials and where can you find them?
Familiarize yourself with analytics and metrics of trending stories, so you can recognize strong content early by going “the usual route” with Google Trends, Buzzsumo, Twitter, Alltop, Pinterest, Reddit, Digg and others to locate trending articles. Or, you can curate highly-engaging stories with strong virality early before they saturate the Web.
Use Almighty.Press to locate pre-viral content. It utilizes specific algorithms to allow you to find highly engaging content based on keywords or key phrases. Once you’ve found stories with strong virality, you can create contents surrounding them, which can be anything from a response to the story, a comparison, or anything that is surprising and lesser known to the general public. Surprise your audience!
4. How can you use them in your content for a viral effect?
Here is a case study on one of the ways a pre-viral content located with Almighty.Press can be used. I typed “dog,” “pup,” and “puppy” key words in the filter to search for highly engaging stories about men’s best friends. An article titled “49 Puppy to Dog Transformations That are So Cute They Should be Illegal” came up in the result.
You can move the time and engagements filters from the left to the right and vice versa to see more results, but let’s stick with this “49 Puppies” story for now. What can you do with it? Read it carefully, absorb the angle, click the links, and review the sources.
Next, close the article, and all other opened windows and start typing your own comments and ideas about growing puppies with your original angle. Also, share your feelings about them.
Incorporate words and photos that can evoke positive feelings. Make sure they are clean, clear, and engaging. Do a “smile or frown” test. Does an image make you smile or frown? Does the article make you smile or frown or indifferent? If a photo or a paragraph makes you smile, it has virality potential.
Remember, you’re writing an original fresh story with your own positive take. Link to the original article somewhere in the article, so the readers would know that yours is inspired by it. At last, make sure to check your article for plagiarism, to be on the safe side.
Now you have yourself one new article ready to be shared to your massive social media following. You’ve successfully rewritten a curated story with strong virality. You’re on your way to being an influencer.