The key to a successful blog is to know who your audience are. Setting the correct tone for your blog is very important, whether it’s chatty and informal or professional and formal, it does not matter, just as long as you remain fairly consistent. Readers will come back because they like your style and content.
When you start your blog, the first thing you need is to pick a topic or niche. Once you know your niche, you can then identify your target audience. Everything you do on your blog should be tailored to that specific audience.
The most important thing to consider is the content your blog will publish. It needs to be current, appealing and actionable content that will make your readers want to engage with your blog.
The best blogs come from people who are truly passionate about their niche. Writing an engaging post is ten times easier when you have a passion for the subject matter, but finding a steady stream of new topics within your niche can sometimes be a struggle.
Whats the best way to find potentially viral topics for your blog and turn it into engaging content for your blog posts?
You can spend hours writing a perfect post, but if you are not talking about the right topic then all of the effort was wasted. Use these resources to make sure you are writing about topics that really matter to your audience, creating useful and interesting posts for your readers will ensure they engage with your blog and become members instead of visitors.
Here are 5 resources to help you find viral topics.
Almighty.Press is a great tool for finding trending posts that are in the very early stages of their growth. You can use the platform to search for historical posts that have had high levels of engagements and also to identify potentially viral topics within any niche based on a keyword search.
You can even use it to monitor other blogs related to your niche and build a custom real time news feed of whats trending or about to trend within you niche.
— Almighty Press (@almighty_press) January 15, 2017
2. Google Trends
Google loves to give us tools to help with our success, one such tool is Google Trends. Using Google Trends can identify what keywords people are searching for the most at any given moment in time.
This is whats trending while I’m writing this blog post.
Quora is a great site that is often overlooked as a source for new topics. Quora is a question and answer site where users post questions related to any subject and get answers from other users who are well versed in that topic.
For you to find hot topics related to your niche you can just search Quora for keywords related to your niche and look for questions that are being asked. This is a great way to find new ideas for helpful how-to posts for your blog.
Buzzfeed might not seem like the obvious place to find newsworthy content, but they have got tons of authors publishing content on a daily basis and a lot of niche specific content is published on there before a lot of other sites.
Here is what is trending on Buzzfeed while I am writing this post.
Sometimes its better to just go to the source and ask your audience directly. SurveyMonkey will allow you to do that with ease.
You can quickly create a survey consisting of any questions you want. Then ask your members for feedback or allow them to pitch you an idea for a story.
The first step is knowing who your audience is, the hard part is getting to know them.
The tools we mentioned above are great for all parts of the equation. Finding your audience, getting to know them and keeping them happy. Once you do this, you will be able to craft content that resonates with them on a personal level. This is the kind of content that has the highest potential of going viral.