The Evolution of Journalism: from Objectivity to Catchy Titles

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Being the fourth estate, journalism is one of the pillars of democracy. According to the French Enlightenment political philosopher Baron de Montesquieu, “trias politica” or “the tripartite system” comprises of three forms of political power distributed among a legislature, an executive, and judiciary. Moreover, journalism is the fourth arm that balances those three by being … Read more…

How to Create Viral Content with Studies in Neuroscience and Past Data

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According to virality expert Jonah Berger, a marketing professor at Stanford University, the key to viral content is emotional arousal, particularly that evokes high-arousal emotions, like joy or fear. However, a new research by Jacopo Staiano of Sorbonne University and Marco Guerini of Trento Rise find that valence and dominance also play important roles in … Read more…

Is Clickbait Dead or Stronger than Ever?

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Facebook has promised to eliminate fake news, which most of them are presented with “clickbait” headlines. Google has also tightened up their paid ads to improve the overall online experience, which aims at reducing clickbaits significantly. Such movement is a notable reaction as millions of readers have been cheated by misleading headlines, and the Internet giants … Read more…