How to Create Viral Content with Studies in Neuroscience and Past Data

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According to virality expert Jonah Berger, a marketing professor at Stanford University, the key to viral content is emotional arousal, particularly that evokes high-arousal emotions, like joy or fear. However, a new research by Jacopo Staiano of Sorbonne University and Marco Guerini of Trento Rise find that valence and dominance also play important roles in … Read more…