30 Things We Learned About Content Marketing in 2017

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Do you remember the 1990s? Big companies and brands with huge advertising budgets that basically controlled the flow of information dominated the consumer world. Back then, there were only eight ways consumers could get information: through staged events, via direct fax and direct email, over the telephone, through TV and radio, in print, and on … Read more…

Is Clickbait Dead or Stronger than Ever?

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Facebook has promised to eliminate fake news, which most of them are presented with “clickbait” headlines. Google has also tightened up their paid ads to improve the overall online experience, which aims at reducing clickbaits significantly. Such movement is a notable reaction as millions of readers have been cheated by misleading headlines, and the Internet giants … Read more…

Top 7 Essential Content Marketing Tools You Need in 2017

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Content marketing has arrived in an era where automation plays a major role in its success. It continues to change rapidly due to the ever-evolving consumer demands, new technologies, and other cultural and business trends. With the right automation tools, changes can be tracked immediately; thus content can be created to suit the new trends … Read more…

How to Make Content Viral in Post-Clickbait Era

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While journalism professors teach objectivity and ethics at J-schools, many bloggers, content marketers, and citizen journalists depend on emotional content and click baits to increase traffic. While objectivity in reporting is the heart of credible journalism and being ethical is the soul, articles with such characteristics hardly get viral. Clickbait titles often work better in … Read more…