A Quick Guide to Content Marketing Terminology

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Puzzled by Permission Marketing? Lost between a Bad Neighborhood and the Blogosphere? Always wanted to know the difference between a Brand Terrorist and The Sales Lion? Check out our quick glossary and get a grip on some of the most common (if sometimes confusing) terms and phrases being used in the content marketing industry today. … Read more…

Triple Your Traffic in 30 Days

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Increasing your web traffic can be quite challenging as there are so many tools to use and actions to do. The massive amount of information can be overwhelming, even for someone who already owns an online business for several years. Understanding this, we’ve created an online course that you can start immediately. It’s divided into … Read more…

The Evolution of Journalism: from Objectivity to Catchy Titles

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Being the fourth estate, journalism is one of the pillars of democracy. According to the French Enlightenment political philosopher Baron de Montesquieu, “trias politica” or “the tripartite system” comprises of three forms of political power distributed among a legislature, an executive, and judiciary. Moreover, journalism is the fourth arm that balances those three by being … Read more…

How to Create Viral Content with Studies in Neuroscience and Past Data

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According to virality expert Jonah Berger, a marketing professor at Stanford University, the key to viral content is emotional arousal, particularly that evokes high-arousal emotions, like joy or fear. However, a new research by Jacopo Staiano of Sorbonne University and Marco Guerini of Trento Rise find that valence and dominance also play important roles in … Read more…

30 Things We Learned About Content Marketing in 2017

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Do you remember the 1990s? Big companies and brands with huge advertising budgets that basically controlled the flow of information dominated the consumer world. Back then, there were only eight ways consumers could get information: through staged events, via direct fax and direct email, over the telephone, through TV and radio, in print, and on … Read more…

Almighty.Press 101 – Outpace the Competition with Almighty Force

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All publishers know the importance of identifying and covering trending topics as quickly as possible. The first handful of websites to cover a topic that is beginning to go viral will be the ones who reap the largest rewards. Before the release of the Almighty.press platform, monitoring content for viral potential was a time-intensive, repetitive … Read more…