10 Powerful Steps Online Publishers Can Create Viral Content

10powerfulsteps

Today, every brand is an online publisher, and every business is a media company, since content marketing has rendered conventional advertising avenues obsolete. This phenomenon is supported by research by¬†Content Marketing Institute that concludes content marketing generates 3X more leads than traditional marketing. This also explains that more than ever, online publishers must be smart … Read more…

9 Steps to Creating Content that Increases Revenue

generate-money-with-content

No business can survive without strong online marketing strategies these days. The good thing is, content marketing continues to evolve with new tools to help to boost your bottom line. Creating content that provides answers to your prospective customers’ pain points is a proven way to generate new leads and increase revenue. Many businesses owe … Read more…

9 Invaluable Tools for Journalists

9-tools-for-journalist

Today, journalists can literally write and broadcast stories from anywhere in the world. As long as you have an Internet connection and reliable gadgets and online tools, you’re good to go. Below, we’ll discuss top 9 invaluable tools for modern journalists. Either you’re a journalist working for a publication or a self-professed citizen journalist, you’ll … Read more…

9 Lesser-Known Indispensable Blogging Tools

9-lesser-known-content-marketing-tools

As a writer and blogger, I write 8 to 10 hours every business day. I write articles for clients, magazines, newspapers, and online publications. I also write for my own blogs and self-published e-books. Thankfully, there are tools that can keep me going productively. Here are 9 tools that I use and recommend bloggers and … Read more…

How To Generate Leads Online Without Spending Money

almighty-lead-gen2

A business can only survive if it generates new leads on daily basis. With the Internet, now new leads can come directly and organically to your business website through blog contents. Such “pull” marketing is known as “inbound marketing.” Inbound marketing relies on innovative contents, such as articles, videos, images, audios (podcasts), ebooks, and other … Read more…

How Clickbait is Destroying Journalism

clickbaitdead

Clickbaits have existed for centuries. Those Victorian magazines had clickbaits and, now, we have our own version of online clickbaits. Publishing web articles with the right kind of clickbait headlines would earn you millions of dollars. However, Journalism professors and ethical players in the publishing and media industry agree that clickbaits are destroying journalism. Well, … Read more…

Is Clickbait Dead or Stronger than Ever?

clickbaitdead

Facebook has promised to eliminate fake news, which most of them are presented with “clickbait” headlines. Google has also tightened up their paid ads to improve the overall online experience, which aims at reducing clickbaits¬†significantly. Such movement is a notable reaction as millions of readers have been cheated by misleading headlines, and the Internet giants … Read more…