No business can survive without strong online marketing strategies these days. The good thing is, content marketing continues to evolve with new tools to help to boost your bottom line.
Creating content that provides answers to your prospective customers’ pain points is a proven way to generate new leads and increase revenue. Many businesses owe their success to great content.
Now, what are the steps in creating content that boosts revenue?
1. Find your customer persona
Start with carefully combing your customers’ persona. According to Hubspot, “buyer persona” is:
a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.
2. Find out the things that keep your customers from sleeping at night
Next, take note of the pain points that keep your customers from sleeping well at night, which means those issues are real and, if without any solution, they would continue to cause worries and unpleasant feelings. Based on those pain points, find the keywords, terms, and phrases that represent them, which are likely be used to search for solutions online.
3. Create content based on customer pain points
Use those “pain point” keywords, terms, and phrases to find the latest articles, like news and feature articles that are likely to get viral soon. Almighty.Press provides a curation tool with special algorithms to find pre-viral articles containing the information you’ve pre-selected. Next, you can curate those articles to create a fresh article, which provides solutions to pain points.
4. Find the most appropriate content distribution channels
While the top five social media networks are Facebook, Twitter, Instagram, Pinterest, and LinkedIn, each one of them serves different purposes and users. LinkedIn, for instance, is white-collar career oriented and Instagram is more about sharing photos, interesting images, and quotes about love and life. Depending on your product, customer persona, and their pain points, select the most appropriate distribution channel in addition to your company blog.
On your company blog, publish articles to discuss how customers can solve their pain points based on the curated articles. Share those articles on various social media, but make sure to follow their native format.
5. Create native content for each specific channel
Generate more traffic to your freshly written articles through various social media. For instance, you can post an excerpt of the article on LinkedIn, Twitter, or Facebook. Make the distribution looks natural or “native” and eye-catching with well-designed accompanying images. Moreover, remember to include a link to the full article on your blog.
6. Include a CTA that provides value to customers
Content marketing is about “pulling” people to read, download, and sign-up, not about “pushing” them to buy something. Include a compelling and value-added CTA (Call to Action) button at the end of the article. Ask them to subscribe or download something that gives value, such as subscribing to a newsletter that gives away free stuff or downloading a white paper that helps them with their pain points.
7. Share the content on various platforms, including social media and paid ads
Facebook and Instagram ads are very well targetted. Based on your customer persona, you can create multiple targetted ads linking to your blog articles. You’ll be amazed at how targetted these ads are. In addition to location, sex, occupation, age, and marital status, you can include hobbies, interests, and other variables that aren’t explicitly expressed by individual members.
8. Track and analyze the performance
Be thorough, track and analyze the content performance. Metrics used are usually views, visitors, shares, leads generated, downloads, and others. Analyze the responses as well. With a CRM app, you can take note of this information for future use. Do A/B testing to find out which content works better and by how much.
9. Rinse and repeat
Repeat the above steps. Make the cycle continues as long as you run the business. Never get bored and update yourself continuously, because customer behaviors change, competition becomes stronger, and new content distribution channels and tools emerge from time to time. Almighty.Press is one of the most valuable tools for business content creation today.
In conclusion, creating content that converts require more than understanding your customer persona and their pain points. It requires a commitment to create value and be resourceful on a daily basis.