10powerfulsteps

10 Powerful Steps Online Publishers Can Create Viral Content

Today, every brand is an online publisher, and every business is a media company, since content marketing has rendered conventional advertising avenues obsolete. This phenomenon is supported by research by Content Marketing Institute that concludes content marketing generates 3X more leads than traditional marketing.

This also explains that more than ever, online publishers must be smart in their publishing workflow, to ensure their production is as smooth as possible, as their business depends on it.

If you can use a platform that allows you to search for topics with high virality probability, get notified of pre-viral contents, curate them, add your own words to them, and schedule them to be published, it would be a dream come true, wouldn’t it? Let’s discuss it in this article.

In general, we can divide the online publishing workflow into 4 parts: pre-production, content production, publishing, and post-publishing.

PRE-PRODUCTION

1. Keyword search for trending topics.

Find out what topics are trending with Almighty.Press. This way, you can focus on topics that readers are likely to read, instead of wasting time and resources writing about things that no one is searching for. Knowing pre-viral contents in advance, thanks to Almighty’s awesome algorithms, also allows you to “piggyback” the trends long before they become saturated on the web.

The more conventional tools to locate topics include Google News, Stitcher, and Feedly.

2. Know your competition.

Once you’ve read your competitors’ trending articles, you’d be able to sense their angles and depth. Write stronger, deeper, and comprehensive articles, if possible. If you’re commenting a news piece, find an angle that would make people read the article twice.

The sooner you find out the topics to write based on competitors’ pieces, the better, as it allows you to prepare high-quality contents early. Many writers and journalists use Evernote for extra mental bandwidth when taking notes from numerous sources, including competing online publishers.

3. Curate viral articles.

Get notified when the topics you write about are trending long before they go viral. With Almighty.Press, you will be notified of articles with certain keywords, phrases and from specific domains that you’ve saved as “presets.” Next, curate those articles directly on the platform and have them available whenever you need them.

It’s an excellent alternative to RSS subscriptions, like via Inoreader, Nuzzel, and Pocket.

CONTENT PRODUCTION

4. Craft the title.

Make the headline the topic and the thesis statement. Make sure it’s clear on the benefits of reading the article, even only 2 out of 10 will read it. Do an A/B test on the several titles, to see which one works best.

Use these headline analyzers: CoSchedule, Advanced Marketing Institute, and ShareThrough. These analyzes provide you with a score on various attributes: emotional, viral, and promotional values.

The word count for an ideal title is 6, according to Kissmetrics. Hook readers right from the get-go.

5. Decide on word length.

According to Mike Sall, who worked as a Medium data scientist, the best word length for an article is 1,600 words. This means it can be consumed in 7 minutes. However, of course, it doesn’t mean every article must have 1,600 words.

News pieces can be shorter as long as it does the job and long-form articles that discuss something in-depth can even be of 3,000 to 5,000 words depending on the topic and authority level covered.

6. Draft the article.

With Almighty.Press, you can save article drafts on trending topics for quick editorial concept approval. This way, you wouldn’t waste time on creating a unique piece before it’s ready. Once it receives the green light, you can have it published on your own blog CMS.

Almighty.Press has this push-to-publish capability for convenience. You can directly connect your WordPress and Medium blogs. Editors can log in and review your content with ease.

7. Write with virality factors in mind.

Use behavioral sciences and past data to create viral contents. Familiarize yourself with various virality factors. Remember to adapt your content with the VAD (valence-arousal-dominance) Model and STEPPS (Social currency, Triggers, Emotion, Public, Practical value, and Stories) Model.

Interestingly, science finds out that human beings are actually emotional creatures, regardless of how educated and how rational you think you are. Cited from “How to Create Viral Content with Studies in Neuroscience and Past Data,”

This human trait, however, makes us prone to things that strike our fancy. Marketers are aware of this, which explains why they always attempt to catch our attention with various marketing strategies and make it their goal to “hit our weak points.” Once we’re interested in something, we’d pursue it, which means conversion for them.

In content marketing, understanding storytelling that converts to virality is the ultimate goal. The more people are exposed to a certain viral idea, the more traffic they’d receive, which would eventually result in conversion to increase their bottom line. Thus, this knowledge is invaluable for businesses.

8. Create impressive accompanying videos and images.

Cater to visual and auditory learners with accompanying videos and images. With an iPhone, iPad, or Android, you can easily create memorable professionally-edited videos and images with a few swipes.

Quik and Snap Movie are the apps to make impressive video clips. And Hydra and Photo Fox apps can create complex-looking edited images in a few seconds. With these tools and other similar apps, you don’t need to hire a professional editor.

PUBLISHING

9. Publish.

You can mix and match various contents, add your own words, and publish to WordPress, Medium, and others without leaving Almighty.Press. It provides more than pre-viral content algorithms. It’s also a convenient publishing platform, which can pretty much streamline the publishing process of contents with high virality probability.

POST-PUBLISHING

10. Share, promote, and syndicate.

In this final stage of online publishing, you can choose to share, promote, and syndicate on popular social media platforms, like Facebook, Twitter, YouTube, and others, after publishing the content on your own CMS, which is most likely WordPress based. Consider syndicating them as well, such as Outbrain, Zemanta, ZergNet, and Taboola.

At last, if you’re a writer, journalist, or content marketer whose primary job is creating tons of content on a daily basis. You probably would need a friendly app Workflow that would help you in organizing your time, writing assignments, break time, producing contents, and be reminded of anything and everything. It creates a seamless workflow between your iPhone, iPad, and Apple Watch. An uninterrupted workflow is a key to creating high-quality contents.

In conclusion, a disrupting force in online publishing Almighty.Press allows you to search for pre-viral contents, be notified of chosen topics (keywords, phrases, and URLs), curate contents, add words to curated contents, schedule contents to be published on your CMS, and track your content performance. It’s an all-in-one platform that allows you to create contents with high virality probability that perform well.

Jennifer Xue is an award-winning author, columnist, and serial entrepreneur. She has published 2,000 articles and 100 e-books/reports with proven record in brand awareness, lead generation, and revenue increase. She can be reached at JenniferXue.com. Follow her Twitter @jenxuewrites

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