10 Powerful Steps Online Publishers Can Create Viral Content

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Today, every brand is an online publisher, and every business is a media company, since content marketing has rendered conventional advertising avenues obsolete. This phenomenon is supported by research by┬áContent Marketing Institute that concludes content marketing generates 3X more leads than traditional marketing. This also explains that more than ever, online publishers must be smart … Read more…

9 Steps to Creating Content that Increases Revenue

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No business can survive without strong online marketing strategies these days. The good thing is, content marketing continues to evolve with new tools to help to boost your bottom line. Creating content that provides answers to your prospective customers’ pain points is a proven way to generate new leads and increase revenue. Many businesses owe … Read more…

A Quick Guide to Content Marketing Terminology

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Puzzled by Permission Marketing? Lost between a Bad Neighborhood and the Blogosphere? Always wanted to know the difference between a Brand Terrorist and The Sales Lion? Check out our quick glossary and get a grip on some of the most common (if sometimes confusing) terms and phrases being used in the content marketing industry today. … Read more…

Triple Your Traffic in 30 Days

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Increasing your web traffic can be quite challenging as there are so many tools to use and actions to do. The massive amount of information can be overwhelming, even for someone who already owns an online business for several years. Understanding this, we’ve created an online course that you can start immediately. It’s divided into … Read more…

9 Invaluable Tools for Journalists

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Today, journalists can literally write and broadcast stories from anywhere in the world. As long as you have an Internet connection and reliable gadgets and online tools, you’re good to go. Below, we’ll discuss top 9 invaluable tools for modern journalists. Either you’re a journalist working for a publication or a self-professed citizen journalist, you’ll … Read more…

9 Lesser-Known Indispensable Blogging Tools

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As a writer and blogger, I write 8 to 10 hours every business day. I write articles for clients, magazines, newspapers, and online publications. I also write for my own blogs and self-published e-books. Thankfully, there are tools that can keep me going productively. Here are 9 tools that I use and recommend bloggers and … Read more…

How To Generate Leads Online Without Spending Money

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A business can only survive if it generates new leads on daily basis. With the Internet, now new leads can come directly and organically to your business website through blog contents. Such “pull” marketing is known as “inbound marketing.” Inbound marketing relies on innovative contents, such as articles, videos, images, audios (podcasts), ebooks, and other … Read more…

The Evolution of Journalism: from Objectivity to Catchy Titles

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Being the fourth estate, journalism is one of the pillars of democracy. According to the French Enlightenment political philosopher Baron de Montesquieu, “trias politica” or “the tripartite system” comprises of three forms of political power distributed among a legislature, an executive, and judiciary. Moreover, journalism is the fourth arm that balances those three by being … Read more…