9 Invaluable Tools for Journalists

9-tools-for-journalist

Today, journalists can literally write and broadcast stories from anywhere in the world. As long as you have an Internet connection and reliable gadgets and online tools, you’re good to go. Below, we’ll discuss top 9 invaluable tools for modern journalists. Either you’re a journalist working for a publication or a self-professed citizen journalist, you’ll … Read more…

9 Lesser-Known Indispensable Blogging Tools

9-lesser-known-content-marketing-tools

As a writer and blogger, I write 8 to 10 hours every business day. I write articles for clients, magazines, newspapers, and online publications. I also write for my own blogs and self-published e-books. Thankfully, there are tools that can keep me going productively. Here are 9 tools that I use and recommend bloggers and … Read more…

How To Generate Leads Online Without Spending Money

almighty-lead-gen2

A business can only survive if it generates new leads on daily basis. With the Internet, now new leads can come directly and organically to your business website through blog contents. Such “pull” marketing is known as “inbound marketing.” Inbound marketing relies on innovative contents, such as articles, videos, images, audios (podcasts), ebooks, and other … Read more…

The Evolution of Journalism: from Objectivity to Catchy Titles

almighty-evolution-of-journalism

Being the fourth estate, journalism is one of the pillars of democracy. According to the French Enlightenment political philosopher Baron de Montesquieu, “trias politica” or “the tripartite system” comprises of three forms of political power distributed among a legislature, an executive, and judiciary. Moreover, journalism is the fourth arm that balances those three by being … Read more…

How to Create Viral Content with Studies in Neuroscience and Past Data

applying-neuroscience-research-og-image

According to virality expert Jonah Berger, a marketing professor at Stanford University, the key to viral content is emotional arousal, particularly that evokes high-arousal emotions, like joy or fear. However, a new research by Jacopo Staiano of Sorbonne University and Marco Guerini of Trento Rise find that valence and dominance also play important roles in … Read more…

30 Things We Learned About Content Marketing in 2017

almighty-press-2017-content-marketing

Do you remember the 1990s? Big companies and brands with huge advertising budgets that basically controlled the flow of information dominated the consumer world. Back then, there were only eight ways consumers could get information: through staged events, via direct fax and direct email, over the telephone, through TV and radio, in print, and on … Read more…

How Clickbait is Destroying Journalism

clickbaitdead

Clickbaits have existed for centuries. Those Victorian magazines had clickbaits and, now, we have our own version of online clickbaits. Publishing web articles with the right kind of clickbait headlines would earn you millions of dollars. However, Journalism professors and ethical players in the publishing and media industry agree that clickbaits are destroying journalism. Well, … Read more…

Is Clickbait Dead or Stronger than Ever?

clickbaitdead

Facebook has promised to eliminate fake news, which most of them are presented with “clickbait” headlines. Google has also tightened up their paid ads to improve the overall online experience, which aims at reducing clickbaits significantly. Such movement is a notable reaction as millions of readers have been cheated by misleading headlines, and the Internet giants … Read more…